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  nmw 08:09:36 on 2014/12/10 Permalink
  Tags: business ( 5 ), communication ( 2 ), communications, design ( 2 ), life, narrative, narratives, stories, story, storytelling, ubuntu, user experience, UX, webdesign   

  From Conversation to Conversion 

  
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  Why does this matter? Because “users” may not be ready to step into your “funnel.” Being intuitive only gets you so far. Remember, it’s emotion that shapes behavior. Your customers’ expectations from a digital experience are different today. Dare to not delight them at your own peril.

  http://adage.com/article/digitalnext/storytelling-user-experience-a-collision/296037/

  Adam’s story about storytelling dovetails quite well with something I wrote yesterday on a similar topic:

  You can enrich your story by weaving other people’s stories into your own (whether or not they reciprocate by weaving your story into theirs). Be willing to tell other people’s stories: They will love it!

  http://remediary.com/2014/12/live-to-make-love-life-stories/

   
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  nmw 18:05:25 on 2014/09/24 Permalink
  Tags: art, artwork, design ( 2 ), failure, success ( 2 )   

  Failure as a critical step on the road to success 

  
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  If you swing and miss, keep your eye on the long-range target!

  http://www.tractionco.com/blog/447-3-lessons-in-design-process-from-coke

  

  Coke Brazil Concept

   
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  nmw 08:45:33 on 2014/03/28 Permalink
  Tags: big data ( 5 ), bogus ( 2 ), categories, categorization, category, data, gigo, industry, marketing, retard media ( 2 )   

  Personally, I prefer self-reliance to self-regulation 

  
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  “I think consumers care less than we think in the moment. They care in the abstract sense,” Kleinberg says.

  http://www.tractionco.com/blog/419-the-shadowy-world-of-data

  Whatever you put out there is free for the taking. If you give data to Google and/or Facebook (or Amazon or indeed almost any retard media website [such as the New York Times]), obviously they will sell it (probably simply to the highest bidder) in order to make money (after all: that’s their whole business model)… — and Adam is spot on when he notes that they’ve been doing it for years.

  What most of the retard media websites won’t tell you, though, is that 99% of the kids already know this and create bogus profiles. Even adults will “like” stuff on Facebook they don’t actually like in real life. Increasingly this “big data” business will boil down to nothing more than GIGO (essentially just a bunch of BS). Literate people do not click buttons to self-categorize themselves into some sort of industry-sanctioned pigeon-holes.

  See also http://businesses.entrechat.org/2014/03/big-data-vs-pig-data

   
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  nmw 12:09:46 on 2014/03/02 Permalink
  Tags: bogus ( 2 ), facebook ( 4 ), linkedin ( 2 ), nonsense, nothing, retard media ( 2 ), social media ( 2 ), twitter ( 2 ), user, users, valuation, valuations, value, valued, WhatsApp, worth, worthless   

  All of these websites are worth $0 to me 

  
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  According to CNN Money’s David Goldman, “Facebook is spending $42 per WhatsApp user … LinkedIn’s (LNKD) share price values that professional social network at $153 per user. Twitter trades at $140 per user, and Facebook is at $123.”

  http://www.tractionco.com/blog/417-the-fail-of-an-empire-fb-buys-whatsapp

   
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  nmw 15:40:56 on 2014/02/21 Permalink
  Tags: answer, answers, communication ( 2 ), listen, listening, perspective, question, questions, response, stimulus   

  Active Listening 

  
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  Once I’ve listened, not only do I understand, but they are now “off balance” and I can help guide them—without any force—toward seeing things from a different [perspective] for themselves.

  http://www.tractionco.com/blog/415-tai-chi-for-business-lesson-3

   
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  nmw 11:52:50 on 2014/02/18 Permalink
  Tags: application, applications, companies ( 2 ), company, corporate, corporation, corporations ( 2 ), execution ( 3 ), implementation ( 2 ), management, optimisation, optimization, organization, organizations, performance, technique, technologies, technology ( 2 )   

  Are you spinning your wheels? 

  
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  Kirsten Osolind offers a great metaphor for how poor implementation and/or sloppy execution leads to failure in companies. A car is a very complex system, a collection of technologies that are supposed to perform in concert as an transportation application. However, if some parts of this system are not performing adequately, then the entire system (company, organization, etc.) may fail.

  http://www.reinventioninc.com/crummy-implementation-cripples-companies-not-inertia